Top 5 Beauty Retail Apps Performance in Switzerland Q4 2024

During the fourth quarter of 2024, the top beauty retail applications in Switzerland demonstrated varying trends in weekly downloads and active user engagement on a unified platform.

Notino: profumi e cosmetici experienced a fluctuation in weekly downloads, starting at approximately 1.4K and peaking at 3.1K by mid-December. Active users increased from 6K to a high of 8.7K in early December before declining slightly towards the end of the quarter.

Douglas - Parfüm & Kosmetik saw an increase in weekly downloads, with a significant jump to 2.9K in early November. Active users rose from around 5K to a peak of 6.7K in late November.

Rituals Home & Body Cosmetics maintained a steady download rate, with numbers ranging from 1.1K to 1.8K. Active users showed a gradual increase, reaching 5.8K by the end of December.

Mein dm downloads started strong at 1.7K, with a slight dip mid-quarter before rising again to 1.5K. Active users consistently grew from 10.4K to a peak of 12.7K in early December.

flaconi showed a gradual increase in downloads, peaking at 872 in late November, while active users increased steadily, reaching 1.7K by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed information about app performance can be found.